Getting PR mums back into the workplace

Jun 27, 2016

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I am certain that every PR practitioner is committed to the growth of the PR industry in Australia. We know a major limitation to this growth is talent acquisition and retention -  particularly at the middle management level.

Enter HSPR with a program to attract some of our best and brightest back into the workforce - by offering a helping hand to those on extended maternity leave with a bespoke 'Back to Work' training program.

This 'stepping stone'  will help out-of-practice mums regain confidence, adapt/ learn new skills, and deliver strategies to deal with the nuances of a working mother's week.

Content will cover what's new, Paid-Earned-Shared-Owned channels, strategy development, thinking creatively, social media planning, brand activations and amplification, project and people management.  The course culminates in a professional networking event with potential future employers.

HSPR is currently recruiting for a 'test' cohort to help refine and hone content for this first-to-market program.  As such, this is a FREE  program for four to five individuals seriously committed to returning to PR practice. 

I am sure we all know someone who could benefit greatly from this opportunity - not to mention the benefit it will bring to the industry.  Please put interested parties in touch with HSPR General Manager Sarah Mason, sarah.mason@hspr.com.au, 1300 306 703.  Applications are open now for an Aug 2 start.



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