Getting PR mums back into the workplace

Jun 27, 2016


I am certain that every PR practitioner is committed to the growth of the PR industry in Australia. We know a major limitation to this growth is talent acquisition and retention -  particularly at the middle management level.

Enter HSPR with a program to attract some of our best and brightest back into the workforce - by offering a helping hand to those on extended maternity leave with a bespoke 'Back to Work' training program.

This 'stepping stone'  will help out-of-practice mums regain confidence, adapt/ learn new skills, and deliver strategies to deal with the nuances of a working mother's week.

Content will cover what's new, Paid-Earned-Shared-Owned channels, strategy development, thinking creatively, social media planning, brand activations and amplification, project and people management.  The course culminates in a professional networking event with potential future employers.

HSPR is currently recruiting for a 'test' cohort to help refine and hone content for this first-to-market program.  As such, this is a FREE  program for four to five individuals seriously committed to returning to PR practice. 

I am sure we all know someone who could benefit greatly from this opportunity - not to mention the benefit it will bring to the industry.  Please put interested parties in touch with HSPR General Manager Sarah Mason,, 1300 306 703.  Applications are open now for an Aug 2 start.

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