Discovering a passion for PR

Dec 16, 2016

Susannah Binstead.jpg

 

 

When Susannah joined the HSPR Grad School program she was unsure of her future career.  Already well into the Public Service recruitment process and all set for a job offer in Canberra – Susannah came along to ‘road test’ PR.  Happily, for the PR industry, she liked what she experienced and has become a rising star within the Herd Agency.

 

“The HSPR course gave me a real taste of the industry and insight into how one of Australia’s largest independent PR agencies operates on a day to day basis. Ultimately the course brought together the knowledge I had accumulated at university and let me apply it to real life scenarios and clients.

 

The topics we covered were varied and ranged from compiling media lists, to learning how to run an effective brainstorm. The best part was that they were all run by seasoned professionals who could draw upon a wealth of experience and insight.

 

In my penultimate year of university, I was offered roles across several industries and looking back, HSPR heavily influenced by decision to take a graduate position at N2N Communications. Now I work across some of Australia’s most recognised brands, including Facebook, Airbnb, TABCORP, Schneider Electric and Vocus Communications.”

 



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