UoW and HSPR collaborate on real-world post grad qualification

Dec 01, 2016


UOW champions innovative new PR industry partnership

With graduate employability and education innovation as its key drivers, UOW Sydney Business School is rewriting the rules of higher education in Australia.  In an industry first, UOW is partnering with public relations educator Hausmann School of Public Relations to offer a co-created, jointly taught Graduate Certificate in Public Relations.

The joint initiative was born from UOW Sydney Business School’s goal to provide innovative, real world, industry-led post grad education; and from the PR industry’s frustration with the lack of suitably qualified and skilled practitioners, particularly at middle management level. 

Partnering with public relations educator Hausmann School of Public Relations (HSPR) – owned and operated by one of Australia’s leading PR consultancies, Hausmann Group – is a major leap forward for both higher education and for the PR industry.  It’s a game-changer that’s set a precedent – no small feat in the world of academia – for industry to play a more significant role in higher education design and development.

Executive Dean, Faculty of Business, UOW, Professor Charles Areni comments:

“UOW stands for innovation in education.  We create courses that are inspiring, practical and most of all engaging learners on multiple levels.  Collaborating with industry and learning from real-life practitioners is a must-have for both the students and the industries.

“The Graduate Certificate in Public Relations is our vision come to life.  It’s a course where the entire program has been designed and developed and will be delivered jointly with an industry partner.  Students will get to work with practicing experts, engage on real-world projects with the assistance and guidance of a swathe of practitioners from corporate communications, issues and crisis management, specialist and consumer marketing backgrounds.

“By taking this applied approach to academic learning we are better preparing students for their current and future careers. By partnering with industry, we can ensure our teaching and student experience keep step with the pace of business. By offering market-driven delivery options, we’re better meeting student needs making it easier for them to extend their professional selves,” said Professor Areni.

With highly experienced and current practitioners from across the PR/marketing communications spectrum responsible for developing and delivering content, we can now offer a combination of rigorous academic credentials coupled with best-in-class tools and techniques to ensure that learning outcomes set the bar for world-class professional practice in PR.

About the Course

The HSPR/Sydney Business School Graduate Certificate runs over three trimesters and commences in Trimester 1, 2017 at UOW’s Sydney Business School professional campus at Circular Quay.

The course covers key areas of PR practice - all developed and delivered with the input of industry experts in their fields - including:

  • introduction to corporate communications and brand building
  • strategic public relations where students develop and deliver a response to a real-life communications brief
  • issues and crisis management with learnings culminating in a true-to-life ‘war room’ scenario
  • an applied subject runs alongside each learning module

For more information on the course, the content and how to enrol please visit the UOW course finder page

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