From TV journalist to PR Account Manager
Dec 15, 2016
Formerly a TV journalist for mainstream and pay TV channels, and current AFL Sydney Swans match day host, Lucy was keen to change careers and enter the PR industry. With nearly a decade of experience as a journalist, Lucy knew she had transferable skills that could easily be adapted to a PR role. She wanted to invest her time and budget into learning the critical comms skills she was missing. She chose HSPR Executive Program in PR Practice as the ideal course to address her skills gap.
“Working as a journalist for nine years, I had skills in writing, presenting, interviewing, researching and media relations, but I was lacking in many traditional and critical PR skills. The HSPR course was fantastic in bridging this gap and helped me make a smooth transition from TV reporting into Public Relations.
"On completing the Executive Program in PR Practice at HSPR, I committed to a change in career. Within two months, I was offered three account manager positions at three different agencies. It was wonderful having options! I truly believe without my HSPR experience; I wouldn’t have had the luxury of choice. This basic PR knowledge combined with my skills as a journalist ensured I was a more valuable employee and gave me the confidence to back myself,” said Lucy.
Lucy took full advantage of the HSPR ‘hot desk’ experience. This meant she worked alongside Hausmann Communications consultants to complete her assessments in the consultancy. Working on real life campaigns and in real time, meant that Lucy was immersed in the PR world quickly – but with the constant support of her trainer and course guide.
“In my former role as a sports news presenter, I started work early and finished by midday which meant I was able to hot desk at Hausmann two afternoons a week. Having this exposure to agency life was priceless. I quickly learnt how agencies operate, their systems, and day to day roles and responsibilities. Additionally, I was given tasks that were not only relevant to my course but relevant to the role of an account manager.
"I couldn’t speak highly enough of my trainer Sarah Mason. Sarah was there online or in person for support and guidance whenever required. This one-on-one time was integral in speeding up the learning process, and more importantly, Sarah’s passion for PR made studying enjoyable!
Integrated assessments and online learning meant I had the flexibility to study at home, on weekends or whenever suited.
I felt I really benefited with this combined in-house and online learning. I couldn’t recommend HSPR highly enough,” she said.
After her four-month study program, Lucy emerged with new skills and a real passion for the PR industry. Finding a suitable PR role after completing her course was easy! The hardest part was trying to decide which one of the many job offers she’d accept! Congratulations Lucy on choosing Weber Shandwick!
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